Walt Mossberg's code of ethics
I wish more tech journalists made this public commitment to ethics and actually stick to them ( *cough* Techcrunch *cough*).
I don’t accept any money, free products, or anything else of value, from the companies whose products I cover, or from their public relations or advertising agencies. I also don’t accept trips, speaking fees, or product discounts from companies whose products I cover, or from their public relations or advertising agencies. I don’t serve as a consultant to any companies, or serve on any corporate boards or advisory boards.
You can read his full code of ethics posted on allthingsd.com
https://hasani.me/BJ